Rupeetalk provides across-the-board information on financial services. But that’s just one way of defining it.

On visiting the site, the surfer can access different sections, including home, personal and car loans and life and health insurance. Calculators use key parameters to search for suitable loans or policies. The process is simple and easy to track. For instance, the personal loan section lists ‘Loan Amount’, ‘Annual Income’, ‘Age’, ‘Repayment Period’, ‘Occupation’ and ‘City’ as the information it needs to calculate which loans would be suitable. After that, your call.

‘Stocks’ and ‘Fixed Deposit’ are a vital addition. Under ‘Stocks’, where this website scores is its recommendation of any of the four demat accounts based on six parameters plus point-wise laying out of features and advantages of each account. Good guidance for newcomers or anyone wanting to double-check with professionals.

The website also has sections for answering FAQs, doubts and queries raised by visitors, all of which makes for good instructive material.

Technically, the website covers all bases and addresses issues confronting investors adequately. Where it falls short is presentation. Unlike print, a website dealing with investing, or any other subject for that matter, needs to be a little more vibrant and colourful. Small details such as these translate into a significant impact on the monitor. Rupeetalk comes across as a rather drab website as far as these aspects are concerned.

Otherwise, a useful website and one where we suspect a deal of improvements will continue to take place.